It’s not about constantly poking and prodding your homepage because you’re never satisfied with what’s there -- it’s about optimizing how your site performs for your most urgent business goals. And those are always changing.
All tagged copywriting
20 Health & Wellness Business USPs: From the Superfit to the Sluggish
No matter how cool your business sounds, it’s not going to get very far if you can’t explain what it is and who it’s for pretty quick (unless you have a hook like you’re Beyoncé or something. Wait, are you Beyoncé? OMG it’s an honor to have you here!)